Event Brief

In recent years, China’s theme park and tourist attraction industry has flourished, with its market scale now ranking among the world’s largest and maintaining steady expansion. As the economy develops and people’s incomes rise, these venues not only meet the public’s growing demand for cultural entertainment but have also become vital components of the cultural tourism economy. They play an indispensable role in disseminating culture and driving technological innovation. However, behind this rapid growth lies intensifying market competition，factors such as the rivalry between international and domestic brands, advancements in new technologies, and the diversification of visitor demands are accelerating the cultural tourism industry’s shift toward deeper integration, digital transformation, and experiential innovation.

“City Tour China Summit & ATPW 2026” will be held in Shanghai on April 17th, 2026. It will bring together domestic cultural tourism groups, theme park and scenic spots investors, operators, designers, and advanced solution providers to explore hot topics in the innovative development of theme parks and cultural tourism destinations in the new era, so as to find the best business partners.

Major Issues to be addressed at the 2026 event

• New Pathways for Cultural Tourism Development in the New Era
• Crafting Immersive Cultural Tourism to Elevate Consumer Experiences
• New Approaches to Theme Park and Tourist Attraction Operations
• New Formats, New Models, and New Scenarios Unlock Fresh Approaches to Cultural Tourism
• The Practical Impact of Innovative Business Models in Cultural Tourism
• AI+ Cultural Tourism: Igniting New Vitality in Cultural Tourism
• The Journey to Elevate Themed Entertainment Experiences
• Comprehensive Analysis of Future Theme Park Design
• Focus on “Light Operations” Practices in the Cultural Tourism Industry
• IP Incubation, Scenario Operations, and Traffic Conversion in Theme Parks
• Upgrade Pathways and Practices for Theme Parks and Scenic Spots

You will experience